

Americans love to sink their teeth into succulent burgers, chicken filets, and steak. So Patrick Brown has his work cut out for him. He is on an improbable mission to make a burger Americans will gladly purchase—minus the meat.
Brown doesn’t want to put just another pasty and dissatisfying veggie patty on the market. He says he is “creating meat without using animals.”
Huh? How does that work?
Brown’s company, Impossible Foods, extracts proteins from spinach, seeds, and beans. Those get mixed with other ingredients and flavorings. Brown thinks this recreated “meat” will be the mainstay in the market of the future. He wants to lessen dependence on livestock for food, claiming that actual meat isn’t as healthy, affordable, or environmentally friendly as plant-based alternatives. He calls bypassing the cow (or chicken) “a better way” to convert plants into protein.
But … meat is so good! Most Americans relish their meat. Without a major breakthrough, Brown’s startup won’t likely replace the grocer’s meat department any time soon.
So far, taste-testers aren’t tempted by other non-meat offerings that have made it to the market. One panel tried “chicken” strips from a company called Beyond Meat. Testers said the “meat” had an “unpleasant taste” that inhabits a “strange territory between meat and vegetable.” We’re not sure what that means. But it sounds just weird enough to make us wait a bit for the finished creation to catch up to nature—if it ever does.
Investors are more confident. Bill Gates and Google are just two of the wealthy contributors who’ve helped Beyond Meat raise almost $200 million in funding. They are willing to venture into a future where the main dish really may not need to be changed from plant to plate by a cow first.
Yet another startup business isn’t totally ditching the cow. Modern Meadow in New York takes living cow cells and cultures them (makes them grow) in a lab setting. Founder Andras Forgacs likens the process to culturing yogurt or brewing beer. The company has developed a sample it calls “steak chips.” About 200 people tried the chips at a small conference last year. The lab-grown chips are like bits of “crispy, crunchy beef jerky,” Forgacs says.
In time, he thinks people won’t find the lab process weird. It’s common today for people to tour chocolate factories or beer breweries to see how a product is made—sometimes even paying admission to do so. Forgacs says he wants people to come watch meat grow. He envisions his business becoming “your friendly neighborhood meat brewery” one day.
Something about that is just.
Something about that is just... yucky
Rebecca D
Yeah, I agree. I'll stick with the real stuff.
( Noah H. )
Agreed!
Why?
I have had something similar to this, and it wasn't bad, but I'll still go for a real burger anyday
Comment
Interesting. However, nothing can be compared to a REAL burger!
I like the fact that vegans
I like the fact that vegans and vegatarians can eat meatless "meats"
. Some people may not know it but vegan foods are very very tasty (also because I am vegan myself.)
Well
Even when/if it does ever supposedly taste like the real thing I'd still be suspicious. Lots of replacements for different foods claim to taste like the real thing but they really, well, don't.
from the other tc (the brother)
Eww... I have never liked substitute foods - like fake sausage and cheese! :(
I believe I will stick to my real burgers, for now anyway.
Ewwww,,,
That sounds really gross... replacement foods are never as healthy as the real thing, and usually don't taste nearly as good. But I guess if you can't eat meat then that's better than nothing
WHA
WHAT on earth are yall talkin about. Play Roblox:)
Awsome
It really fun and AWSOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
play it now right now:)
Kara B
That's not necessarily true. A beef burger isn't necessarily as healthy as a turkey burger, or one made with the proteins from seeds, beans and other foods. I don't eat beef burgers, I have always eaten turkey burgers. I've never liked beef, or other red meats; although at Christmastime I do eat ham.
You Play Roblox
I play roblox to!!
Roblox
What is Roblox anyway?!
And
And why are we talking about it?
Comment
Ot is a game for the computer go to Roblox.com you will see. She talked about it for some reason and i answered.
Ew
i would never tour a meat making factory, even if i was 100
Sounds...
gross.
Can't Imagine
People worry about what is going into our foods now? Can't imagine what they would use to make food grow in their labs.
OK.. Sorry, but that's just
OK.. Sorry, but that's just not reaching me, if you know what I mean... IDK (That means I don't know).. I'd prefer an In-N-Out burger. With fries. And a chocolate milkshake. This is totally off-topic, but nice alliteration in that title! After all, all alliteration are almost always awe-inspiring, amazing, appealing, and awesome. :)
Cool idea
Cool idea, let us see the execution.
Gross :/
I don't think I would ever want to eat a meatless "meat". It sound discussting. Teen G, does in-n-out burger actually have much meat in it? Or is it more like McDonalds, that is mostly preservatives, and lasts forever!!!!!!!!
Elizabeth F.
Not certain, but I think In-n-Out is somewhat healthier than McDonald's, which I do not like at ALL. Of course, In-N-Out is still fast food, so no guarantees.
Interesting
Interesting.......I would love to try this but I definitely don't want it to replace meat. How do they take protein out of vegetables anyway?
Kaleb K (the brother)
If they are hoping to sell this stuff and they think it will get big, than i think it will have to be pretty good. I still would prefer real meat though.
I need my meat!
Meat is part of my life. I couldn't give it up.
Cool but not a fan
This is interesting but I would rather go hungry than eat fake meat. It's not American
Justin T. (The bro)
They shall never replace my meat I love it too much to vegan
Conversation
"Uhhhh waiter? What the heck is this meat stuff made of❓❓
"Oh this hamburger is made of the protein from vegetables, sir. "
"Huh❓"
Moral of the conversation
GROSS‼️
Stick with the real meat, people.
NO THANKS THATS GROSS
NO THANKS THATS GROSS
that stuff just sounds gross
that stuff just sounds gross
and did you notice that the
and did you notice that the one burger on the right looks a little undercooked